In this age of individuality and quality, we often overlook the everyday items that are within reach. In fact, behind the seemingly ordinary general goods, there is functionality and practicality that cannot be ignored. They may not have cool looks or high-tech labels, but it is these unknown existences that form the cornerstone of modern life.

Ingenuity Design Hidden in the Ordinary | Interpretation of How General Commodities Meet Diversified Needs

Whether it is a home or office environment, excellent general merchandise can always find its place. A portable water cup can accompany exercisers during morning runs, be put into a backpack during commuting, and become a refreshing helper on the conference table. This is due to the designers' in-depth study of the characteristics of multi-scene application and the understanding of ergonomics.

Durability not only comes from the selection of raw materials, but also is reflected in the design of every welding point and every corner. Through the research of materials science and the control of production process, the simplicity becomes less simple.

Value considerations other than price | Why are high-quality general goods more cost-effective

When we talk about the word "bargain", the real determinant of what it means is much more than the number on the price tag. In fact, if you lengthen the time dimension to look at the various costs incurred throughout the life cycle (including but not limited to repair and replacement costs), you will find that investing in a more high quality base will save a lot of money.

With the increasing diversity and complexity of market demand, commodities that can be used for multiple purposes are becoming more and more popular. For example, daily necessities with both storage and finishing functions and decorative aesthetics are favored by the younger generation of consumers.

Consumer psychology insight | How do modern people view the choice and purchase of daily necessities

In recent years, the trend of "minimalism" has swept the world, and more and more people have begun to tend to refine unnecessary burdens in life. This attitude is reflected in the market is that people are more willing to choose simple and beautiful and can stand the test of time products rather than disposable consumables.

At the same time, in the information society with developed social networks, word of mouth among friends is more convincing than any advertising slogan. Therefore, it is particularly important to create a good brand image and service experience.

Review of Industry Evolution Track | How General Commodities Upgrade Iteratively with Scientific and Technological Progress

Although it belongs to the category of traditional industries, it does not mean that it is stagnant. On the contrary, many manufacturers are actively embracing changes-such as using environmentally friendly raw materials to make daily necessities packaging boxes; Or adding sensing elements to the original static objects to make them have preliminary intelligent features and so on.

In addition to the product itself, the efficiency of collaboration between upstream and downstream links in the supply chain has also been greatly improved. Using big data to analyze customer demand trends and stock up in advance has become one of the new normal.

Revelation of Marketing Strategy | Dismantling of Promotion Ideas for Successful Market Opening

It is not easy to win in the competitive consumer goods market. "Knowing yourself and knowing the enemy is not dangerous in a hundred battles", first of all, it is necessary to make clear its own positioning and accurately grasp the characteristics of the target customer group and even the specific behavior habits.

Secondly, the ability to tell stories is becoming more and more important. A good narrative can make cold goods instantly filled with a sense of temperature and then touch the heart of the soft memory of the corner.

Future Trend Outlook | Looking to the Development Direction of Next Generation General Commodities

The possibilities of the future are always exciting! Imagine yourself participating in the design of unique necessities is no longer an extravagant hope but a realistic thing to do; then imagine that one morning when you get up to brush your teeth and wash your face, the washing table is actually a collection of several different functions in one ...... All of this will gradually become possible.

of course, if you want to go further, you need to look at the world stage and find partners to jointly explore the international market. after all, only continuous learning and communication can inspire more inspiration!